Rebecca Stutley

Associate Vice President, Brand Strategy and Marketing Operations

Rebecca Stutley is the Associate Vice President, Brand Strategy and Marketing Operations at Kids Help Phone. She joined the organization in 2018.

For over 20 years, Rebecca has honed her craft in agencies and as a client across a range of categories and brands from homegrown to global. She has a proven track record of building emotionally relevant and resonant creative platforms that people connect with and respond to. Her contributions have led to award-winning work for brands like TD and IKEA.

At Kids Help Phone, Rebecca leads an in-house marketing team who develops and deploys service outreach strategies including content development, innovation launches and revenue generating campaigns. Externally, she collaborates with dedicated partners to build the brand for the future, support fundraising goals and help ensure young people are aware of and can access support whenever they need it. She spearheaded the pan-organizational 30th anniversary campaign in 2019 and drove the pivot in our communication platform in 2020 to support youth and mobilize adults through the shared experience of social isolation during COVID-19.

Rebecca is a key driver of Kids Help Phone’s brand transformation, building upon three decades of pioneering virtual care and e-mental health services for young people in Canada. As a mother to two sons, she’s personally driven to improve the lives of all youth in Canada by normalizing conversations about mental health and destigmatizing seeking support. As a marketer, she’s humbled by the opportunity to make meaningful social impact through such a beloved and important brand.

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